Voor Neckermann zijn een paar mooie campagnes ontwikkeld. Deze zijn opgenomen in het Microsoft .NET Momentum booklet: een internationale uitgave vanuit Microsoft Redmond. Hierbij is Crossing Channels samen met 12 andere Microsoft partners geselecteerd voor specifieke custumer references.
Bron: Microsoft .NET Momentum Booklet Version 2
Online Retailer Targets New Market Segments and Doubles Revenue Growth Within Three Months
Neckermann Shopping is a mail-order retailer that features a broad array of products for the whole family. From computer and sporting equipment to the latest fashions, Neckermann offers an enormous selection to its customers.
Neckermann decided to force an e-commerce breakthrough in 2003 to gain additional market share, increase its customer base, and start cross-selling to its new customers. With their advertising agency OgilvyOne, the decision was made to start a marketing sweepstakes connected with their website to achieve these goals.
To implement this sweepstakes, OgilvyOne selected a partner to realize an enhanced security application that would be robust enough to reliably handle up to one million unique sessions each day.
.NET-connected Solution
To meet the demands that such a sweepstakes would impose on their systems, Neckermann and OgilvyOne looked to the capabilities of the Microsoft .NET Framework by implementing Crossing Channels' Genie Framework for the Web application for the marketing campaign Sweepstakes Jecomputerisjelot (YourComputerIsYourLotteryTicket).
Jecomputerisjelot is an online application that allows registered users to participate in a lottery with a daily price of €5000. Users are able to log in daily to see if they have won. While the users are checking the lottery results, the application also displays special product offers available from Neckermann.
Benefits
With the marketing campaign designed by OgilvyOne and the solution created by Crossing Channels, Neckermann experienced an online revenue growth of greater than 100 percent and gained a position as a serious market player within three months of inception.
Additionally, Neckermann noted marked improvements in customer communication and gained the ability to target their communication more effectively. With the information that was gleaned from the sweepstakes promotion, Neckermann found that they were able to offer better dynamic banner promotions and identify and cross-sell to previously unrecognized customer profiles and market segments.
Customer Quote
"The results of this campaign have convinced us of the value of using online marketing tools. Online revenue has increased significantly. Also the number of new prospects gained through this action is exceptionally high."
Jan Bosse, Marketing Manager, Neckermann Netherlands
Remco van Hattum, Interactive Consultant, OgilvyOne.
Download .Net Momentum case: Neckermann Homeshopping